1 Introduction
ALC Innovation ("Company," "we," "us," or "our") is committed to protecting the privacy of individuals whose personal information we collect and process. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information in connection with our website, our Services, and our business operations.
This Privacy Policy applies to:
- ▸ Visitors to our website
- ▸ Business contacts and prospective clients we reach through outreach campaigns
- ▸ Clients who engage our Services
- ▸ End users and visitors of websites we build and host on behalf of our Clients
- ▸ Individuals who interact with AI chatbots deployed on websites we build or manage
2 Information We Collect
2.1 Directly from You
- (a) Business Contact Info: Name, job title, business name, address, email, phone
- (b) Service-Related Info: Website preferences, branding materials, content, and login credentials shared for service delivery
- (c) Communications: Emails, texts, calls, form submissions, and chat interactions
- (d) Payment Info: Billing name, address, payment card or ACH details (processed through our payment processors — we do not store full card numbers)
- (e) AI Audit Quiz Responses: Answers and business info submitted through our assessment tools
2.2 From Publicly Available Sources
For B2B outreach and lead generation, we may collect business information from public directories, Google Maps, social media business profiles, and public registration data. This is limited to business contact info and is not intended to collect personal consumer data.
2.3 Automatically
- (a) Device & Browser Info: IP address, browser type, OS, device type, screen resolution
- (b) Usage Data: Pages viewed, time on page, referring URL, clickstream data
- (c) Cookies & Tracking: Session cookies, persistent cookies, analytics pixels (see Section 7)
- (d) AI Chatbot Data: Conversation transcripts, session IDs, timestamps, engagement data
2.4 On Behalf of Clients
For websites we build and host, we may process personal data submitted by end users through contact forms, chatbot interactions, scheduling tools, or other features. In these cases, ALC Innovation acts as a data processor on behalf of the Client (the data controller).
3 How We Use Your Information
- (a) Service Delivery: To design, build, host, and maintain websites and provide AI automation services
- (b) Client Communication: Account updates, deliverables, invoices, and support
- (c) B2B Outreach: Contacting prospective business clients via email, SMS, or phone
- (d) AI-Powered Services: Generating AI content, chatbot responses, mockups, proposals, and audit reports
- (e) Analytics and Improvement: Analyzing usage to improve our Services
- (f) Billing and Payments: Processing payments and managing billing
- (g) Legal and Compliance: Complying with applicable laws and protecting our rights
- (h) Security: Detecting, preventing, and responding to fraud, abuse, and security incidents
4 Legal Bases for Processing (GDPR)
Applies where you are located in the EEA or UK.
- (a) Legitimate Interests: B2B outreach, service improvement, fraud prevention, and security
- (b) Contractual Necessity: Processing necessary to perform our contract with you
- (c) Consent: Where you have provided specific consent, such as opting into marketing communications
- (d) Legal Obligation: Where processing is required by applicable law
6 Data Retention
Client Data
Duration of service + 2 years after termination
Outreach / Lead Data
Until contact opts out; then retained on suppression list only
Website Analytics
Retained in aggregated/anonymized form indefinitely
AI Chatbot Logs
Up to 12 months unless Client requests earlier deletion
Payment Records
As required by applicable tax and accounting laws
7 Cookies and Tracking Technologies
7.1 Our Website
We use cookies for essential site functionality, analytics and performance monitoring (e.g., Google Analytics), and AI chatbot functionality.
7.2 Client Websites
Websites we build and host may use cookies as configured for each Client. The Client is responsible for disclosing and managing cookie consent on their own website.
7.3 Your Choices
Most web browsers allow you to manage cookie preferences through browser settings. Disabling certain cookies may impact website functionality.
8 Your Rights
8.1 Virginia Residents (VCDPA)
Rights include: confirm processing, access data, correct inaccuracies, delete data, obtain a portable copy, and opt out of targeted advertising or data sales. Contact us to exercise these rights — we will respond within 45 days.
8.2 European Residents (GDPR)
Additional rights include: restrict processing, object to processing, data portability, withdraw consent at any time, and lodge a complaint with a supervisory authority.
8.3 California Residents (CCPA)
Rights to know, delete, and opt out of the sale of personal information. We do not sell personal information.
9 Data Security
We implement commercially reasonable technical and organizational measures, including:
No method of electronic storage or transmission is 100% secure. We cannot guarantee absolute security.
10 Data Breach Notification
In the event of a data breach, ALC Innovation will:
- ▸ Investigate and assess the scope of the breach
- ▸ Notify affected individuals and, where applicable, the Virginia Attorney General within required timeframes
- ▸ Provide a description of the incident and steps to protect yourself
- ▸ Take reasonable steps to mitigate impact and prevent recurrence
Where ALC Innovation is acting as a data processor for a Client, we will notify the Client without undue delay to enable them to fulfill their own notification obligations.
11 Children's Privacy
Our Services are directed to businesses and are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will promptly delete it.
12 Changes to This Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top. Material changes will be communicated to active Clients via email. Your continued use of the Services after changes are posted constitutes acceptance of the updated Policy.
13 Contact Us
For questions, concerns, or requests related to this Privacy Policy or your personal data: