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ALC Innovation / Free audit

Find the leaks.
Keep the priorities.

I trace the path from first visit to booked customer, then send you a ranked written report: what is creating friction, what to fix first, and where automation may—or may not—help.

Get the free audit Inspect the deliverable
  • $0 cost
  • 24-hour target
  • Keep the report
01 / Deliverable

A field report you can actually use.

The review follows what a real prospect has to understand and do. Each finding connects the friction to its likely impact, a priority, and a practical next move—without turning the audit into a shopping list of fashionable tools.

Website + AI audit / sample extract

Customer journey findings

Illustrative sample—not client data. The actual report is written around the business and the context provided.

01

Clarity / the primary action competes with secondary choices

P1 / First
Impact

A ready visitor may hesitate because the next step is not obvious.

Recommended next move

Choose one primary action and make the supporting choices visually quieter.

02

Response / ownership changes after an inquiry arrives

P1 / First
Impact

Replies can slow down or disappear when responsibility is assumed rather than visible.

Recommended next move

Define one owner, an honest acknowledgment, and a clear human handoff.

03

Booking / confirmation leaves practical questions open

P2 / Next
Impact

Customers may need another exchange before they feel certain about the appointment.

Recommended next move

Confirm the time, place, preparation, and an easy reschedule path together.

04

Automation / one repeated handoff is worth simplifying

P3 / Later
Impact

Manual copying adds avoidable work, but automating the whole conversation would add complexity.

Recommended next move

Simplify the repeatable handoff and keep human judgment in the conversation.

02 / Fit

Useful when something feels stuck—even if the cause is unclear.

You do not need a polished brief. A current website, a rough description of the customer process, or one recurring frustration is enough to start the conversation.

  1. 01

    Leads visit but do not reach out

    The offer, trust signals, or contact path may be creating hesitation.

  2. 02

    Replies and handoffs feel inconsistent

    New inquiries wait too long, disappear between people, or receive different treatment each time.

  3. 03

    Booking takes too much effort

    Customers must call back, exchange several messages, or repeat information before confirming a time.

03 / Process

Three steps. No discovery-call theater.

  1. 01

    Share what feels slow, confusing, or manual.

    Send the business context, current website if available, and the problem you want reviewed.

  2. 02

    Alex traces the path a customer takes.

    The review connects the website, response, booking, and automation opportunities into one journey.

  3. 03

    Receive the practical next moves.

    See what to fix first, what can wait, and what is not worth spending money on.

Related capabilities

Next action / free audit

Start with clarity before adding another tool.

Send the part of your customer journey that feels stuck. Alex will reply personally and explain what is needed to review it.

Request my free audit  →